\r\n\r\nBlogging is considered as one of the most effective Marketing tools. It was optional earlier, as company’s’ were engaged with other digital media & social media for Brand building & information sharing. Facebook & Twitter engaged the customers with various options & offers. The online presence was managed by these social Media tools & companies weren’t keen in Blog creation. With the rising consumer demands & increasing online businesses, the companys’ were forced to focus on the need of blogging. Today every website considers an opportunity to have a company blog. One has to be better than the competitors in every possible way. The customers’ researches various products & services before their final purchase & efforts has to be taken by the brands to retain them as single time purchase doesn’t ensure brand loyalty.\r\n\r\nThere is always a threat of losing the client base as competition always keeps an eye. There is a craze for First Mover Advantage. I would like to quote the example of Mobile Phone industry. India has witnessed a tremendous growth in mobile phone users in these recent years. India being the second largest mobile phone user in the world with over 900 million users, accounts for over 10% of online population. None of us would have imagined a world where the baby would have been welcomed in the world with a mobile click or a ring tone. Such is the power of Consumers.Thus the company’s’ are going digital in every way, spending millions of dollars to maintain thy reputation. Blogging is one such tool which will earn a brand, huge fan following with an increased bottom line.\r\n\r\n\r\n\r\nBenefits of having a Company Blog:\r\n\r\n1 .It acts as a catalyst for SEO, resulting in higher rankings. The Search Engines prefers new content thereby increasing the website visibility.\r\n\r\n2. It helps you to manage your Social Media Presence by making it more interactive. The users can like, share, review, comment on the post thus providing genuine feedback to the company.\r\n\r\n3. It gives an insight about your products & services to the general mass without wasting much time.\r\n\r\n4. It is a great platform to share the knowledge with the public. The company can update about the new products, revised versions, upcoming launches e.t.c.\r\n\r\n5. It not only generates the Traffic but also engages the customers on the site. The users will get an additional page to update themselves.\r\n\r\n6. Blogs helps in reducing the bounce rate.\r\n\r\n7. Blogs are user friendly & cost effective. One just need to be creative to run the blogs and can save millions of dollars spent on advertisement.\r\n\r\n8. It helps you to build a rapport with the customers, prospects & industry peers by encouraging 2 way communication.\r\n\r\nThe company’s’ that are tuned in with blogging are already reaping the fruits. Its high time for the company’s’ to start their own blog who are yet to give a thought about it.\r\n\r\nPlease give us your valuable feedback on the necessity of blogs for an organization.