The term SEO (Search Engine Optimization), has been around ever since Search Engines became popular. At the time, there were very few web pages to crawl and rank onto the search engines.
However, with time, number of online URLs and pages increased exponentially, spamming increased and it became very difficult for the websites to survive on the top of a search engine and that was time time, Search Engine Strategies came into existence.
Time has changed a lot. As a result, there are billions of websites online competing for that #1 position on search engines for respective keywords. So called SEO experts are trying their level best to get there on the top and stay. However, that is not possible for every website online.
Talking about the Search Engine Rankings gets us to a term called strategy. What should be the strategy implemented while working on a SEO project is still a tough question to answer, reason being, the continuous change in the search engine algorithms to filter out the spammed content out of the search engine index.
SEO, over the years
Search Engine Optimization started when there were no proper websites. Dynamic websites with keyword in the URL and title were enough to get onto the first page as well as on the first rank. Well, with the time, this approach changed, then came a time when websites having most number of backlinks started to rank.
Websites with most number of backlinks continued to rank for a long time until the search engines felt a need to filter and decide about the kind of backlinks which were authentic and genuine. That gave birth to a new term called Search Engine Algorithm. In the process of filtering out the spam links, Search Engines marked a lot of websites as spam.
After the authenticity of the plugins, Google came up with the reviews and social counts, speed of the website, nature of the other websites hosted on the same server and a lot more things which are not available as a list of 200 factors to rank a content on Google.
SEO is just transformed, SEO can’t be dead
A lot of people have been telling for a while now, about the craze of SEO is going down. Well, a lot of people still say that SEO is completely dead and it has been replaced by various SMO techniques.
However, if the trends and case studies are to be considered, then it becomes completely clear that SEO is not dead yet, only the techniques used for SEO have been changed over the years.
Spamming a web page with millions of backlinks is not a constant solution for ranking a web page, however, a strategy to have a few authority links with considerable presence on Social Media can help you get to the first page of Google.
I will be back with some case studies later, stay tuned.